Why you should start selling SSL certificates
SSL becomes the necessity
SSL certificate protects website from many threats: data breaches, phishing scams and other. Both website owners and visitors are becoming more aware about secure environment of the websites, especially those that ask for personal information, such as e-commerce sites. Non-https sites are treated with caution also by search engines. As of this year Google marks all the websites without the SSL certificate as ‘not secure’. Not having SSL certificate will result in website visitors being warned in the URL bar about the security issues. And no website owner wants that – and that’s why the demand for SSL certificates becomes higher.
Use your current customer base
While you already have a reason to start selling SSL Certificates, you also already have the customer base. Most businesses in need of a SSL Certificate will already have a domain name, website and a hosting package. If you’re selling any of those services that means that you have potential buyers to start with. Don’t miss out on this extra revenue opportunity – your customers trust you and if you don’t offer what they are looking for they will reach out to your competitors.
Sell the SSL certificates completely hassle-free
Selling SSL certificates could not be easier thanks to our SSL certificate modules. With HostBill you can sell and manage SSL certificates completely hassle-free, as our integrations fully automate management and provisioning of your SSL certificate offerings. The certificates are issued, renewed and synchronized automatically. HostBill also automates account lifecycle, invoicing and payment processing. So once you have the SSL module activated, all you need to do is to setup the SSL products in your store and start selling!
Offer a choice of SSL Certificates
There are different types of SSL certificates that differ based on validation level (domain, organization or extended validation) and number of secured domains/subdomains (one domain, wildcard and multi-domains SSL). Make sure you offer a range of certificates that will fit within your customers needs. HostBill offers integrations with 10 different SSL certificates providers: Enom, GoGetSSL, TheSSLStore, OpenProvider, OpenSRS, InternetX, Comodo, GlobalSign, ServerTastic and ResellerClub to make sure you’ll find the one that best suits your needs. Choose one or more modules to offer the full range of SSL certificates!
Create bundles with your existing products
With HostBill you can sell SSL certificates as separate products, but to increase your sales you can sell them as add-ons to other products or create bundles with your existing services. Offering bundles is a smart strategy to upsell your products. Choose a few specific products or services that you want your customers to purchase together, offer a small discount the customer will get for purchasing those products together and simply increase order value!
Another strategy you can use to upsell is to promote the use of multi-year SSL Certificates. Change the default default SSL Certificate offering from one year to a two year certificate. Your customers will save some money while you will get a better profit.
Ready to start selling? Browse our SSL certificate modules!