Our newly developed MailChimp module for HostBill allows you to integrate your HostBill store and customer data with your MailChimp account to help you better connect with your audience, advertise your products, sell more stuff, and grow your business.

MailChimp module for HostBill

MailChimp module enables you to move all your existing customer information and automatically subscribe new customers to your selected MailChimp customer list(s). Thank to the integration you can easily add personalized or dynamic content into your email campaigns by assigning your client registration field values to MailChimp merge fields.

You can also assign clients to your interest groups in your MailChimp list – to help you target your customers with precision. Your shopping cart data and client orders from HostBill can be reflected in MailChimp to help you increase the relevance of your marketing activities, create targeted campaigns and send personalized notifications.

The power of data

Connecting your online store and synchronizing your customer data with MailChimp can help you to easily generate more revenue and build relationships with your clients. All the data that you collect from your customers orders will help to better understand your customers behaviour and buying patterns. As a result you’ll be able to build email campaigns to recommend products they’ll love, automate product follow-ups, send abandoned cart emails and personalized notifications to eventually improve your sales results.

MailChimp and GDPR

We’ve recently written about the new EU data protection directive (GDPR) which regulates how the personal information is being collected, stored and used (you can read more about the GDPR here). As the email marketing activities will be strongly influenced by the GDPR, MailChimp has not only implemented strong privacy protections to make sure they’re handling your subscribers’ data appropriately and in line with EU legal requirements but has also built the tools to help you comply with the GDPR’s new requirements. As the GDPR gives the individuals the right to access their personal information stored by you, with MailChimp you’ll be able to send them the data they’ve requested in a single step from within your account. Also, anytime you delete someone from your list (upon customer’s request), all traces of that subscriber’s personal information will be removed from your reports as well as your list. Your subscribers will also be able to easily update their own personal data, by clicking the preferences in any email they receive from you.